Lone Star Jam Takes a "Pause" – Is This the End?

Texas country music fans are left wondering if the festival will ever return.

ROUND ROCK, TX - For years, the annual Lone Star Jam music festival has been a staple of Texas country music fans’ Memorial Day weekend. Hosted in Round Rock, TX, the festival has showcased over ten performing artists in its prime, bringing fans together for a multi-day celebration of live music. However, the landscape of the festival has shifted in recent years—fewer artists on the lineup, fewer sponsors backing the event, and now, an indefinite “pause” in 2025.

In a social media post earlier this month, the festival’s organizers acknowledged the challenges they’ve faced: “Rising production costs, logistical challenges, and the challenging landscape of live music events have made it increasingly difficult to produce the festival at the level you deserve.” While they carefully avoided calling this a cancellation, using the word “pause” instead, the reality seems to mirror a political campaign “suspending” operations—more often than not, this means a quiet exit, never to return.

Frankly, this turn of events isn’t surprising. Over the past four years, our team has attempted to secure media credentials for Lone Star Jam without success, largely due to a non-existent front office or PR outreach department. A lack of transparency and communication is never a good sign for a festival’s longevity. Meanwhile, new festivals have emerged across the Texas music scene, including Cattle Country Fest, Feels Like Home Fest, Big As Texas Fest, and Two Step Inn Fest—each successfully attracting fans and sponsors with solid organizational backing.

The industry itself isn’t to blame here. Texas country music is thriving. Instead, the responsibility falls on 415 Productions, the company behind Lone Star Jam. Their struggles to navigate the evolving festival landscape have led to this moment, and if they hope to bring Lone Star Jam back, significant operational improvements will be necessary.

As fans of Texas country music, we’d love to see this festival return. But if it does, it needs to be done right. The fans deserve it.